Navigating the Digital Frontier: Achieving Company Market Fit in a Hyper-Connected World
leearthur.substack.com
For startups and scaling businesses, a vital factor determining success is the concept of 'fit'. The widely discussed notion of 'Product Market Fit' has been a linchpin of startup strategy for years, aiming to create the right product for a specific target customer. However, in an era where business digitization and ecosystem interconnectedness are the norms, a more encompassing paradigm is emerging – 'Company Market Fit'.
Navigating the Digital Frontier: Achieving Company Market Fit in a Hyper-Connected World
Navigating the Digital Frontier: Achieving…
Navigating the Digital Frontier: Achieving Company Market Fit in a Hyper-Connected World
For startups and scaling businesses, a vital factor determining success is the concept of 'fit'. The widely discussed notion of 'Product Market Fit' has been a linchpin of startup strategy for years, aiming to create the right product for a specific target customer. However, in an era where business digitization and ecosystem interconnectedness are the norms, a more encompassing paradigm is emerging – 'Company Market Fit'.