The Ten Year Startup Journey

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A Thought Experiment on Product and Company Market Fit
What if a CEO thought about their company as the product, and their industry too?
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Lee Arthur

June 2023

Navigating the Digital Frontier: Achieving Company Market Fit in a Hyper-Connected World
For startups and scaling businesses, a vital factor determining success is the concept of 'fit'. The widely discussed notion of 'Product Market Fit' has…
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Lee Arthur

August 2021

Company Market Fit
Digitization of all business has changed competitive strategy.
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Lee Arthur

March 2021

The Ten Year Startup Journey Map
A map for how to find a good market and win it. A series of posts. This is the first.
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Lee Arthur

February 2021

Nested Networks & the Species Most at Risk
How Microsoft Viva Can Disrupt the Online Education Market.
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Lee Arthur

December 2020

What the Future Looks Like in 2021 and Beyond
Ten key innovation themes for the next decade.
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Lee Arthur
Decisions, Decisions
Stick, twist, or bust.
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Lee Arthur
How Fast Should You Grow if You are a B2B Start-Up?
Some clues, no answers.
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Lee Arthur

November 2020

Defining US Markets Bottom Up for B2B Start Ups
Defining and understanding your market in one week.
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Lee Arthur
The Goldilocks Problem of Market Selection & Timing
Not too hot, or very stagnant, where the buyer's habits can be shifted and 100 other tiny details.
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Lee Arthur
Getting Noticed & Sustaining Momentum on Market Entry
Creating the right network is a crucial part of your go-to-market plan.
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Lee Arthur
Information Arbitrage is How all Businesses Create Success
Paying attention and noticing things others don't.
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Lee Arthur
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