The Ten Year Startup Journey
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A Thought Experiment on Product and Company Market Fit
What if a CEO thought about their company as the product, and their industry too?
Jun 23
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Lee Arthur
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A Thought Experiment on Product and Company Market Fit
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June 2023
Navigating the Digital Frontier: Achieving Company Market Fit in a Hyper-Connected World
For startups and scaling businesses, a vital factor determining success is the concept of 'fit'.
Jun 7, 2023
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Lee Arthur
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Navigating the Digital Frontier: Achieving Company Market Fit in a Hyper-Connected World
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August 2021
Company Market Fit
Digitization of all business has changed competitive strategy.
Aug 31, 2021
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Lee Arthur
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Company Market Fit
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March 2021
The Ten Year Startup Journey Map
A map for how to find a good market and win it. A series of posts. This is the first.
Mar 21, 2021
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Lee Arthur
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The Ten Year Startup Journey Map
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February 2021
Nested Networks & the Species Most at Risk
How Microsoft Viva Can Disrupt the Online Education Market.
Feb 14, 2021
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Lee Arthur
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Nested Networks & the Species Most at Risk
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December 2020
What the Future Looks Like in 2021 and Beyond
Ten key innovation themes for the next decade.
Dec 31, 2020
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Lee Arthur
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What the Future Looks Like in 2021 and Beyond
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Decisions, Decisions
Stick, twist, or bust.
Dec 13, 2020
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Lee Arthur
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Decisions, Decisions
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How Fast Should You Grow if You are a B2B Start-Up?
Some clues, no answers.
Dec 5, 2020
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Lee Arthur
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How Fast Should You Grow if You are a B2B Start-Up?
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November 2020
Defining US Markets Bottom Up for B2B Start Ups
Defining and understanding your market in one week.
Nov 23, 2020
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Lee Arthur
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Defining US Markets Bottom Up for B2B Start Ups
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The Goldilocks Problem of Market Selection & Timing
Not too hot, or very stagnant, where the buyer's habits can be shifted and 100 other tiny details.
Nov 15, 2020
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Lee Arthur
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The Goldilocks Problem of Market Selection & Timing
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Getting Noticed & Sustaining Momentum on Market Entry
Creating the right network is a crucial part of your go-to-market plan.
Nov 7, 2020
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Lee Arthur
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Getting Noticed & Sustaining Momentum on Market Entry
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Information Arbitrage is How all Businesses Create Success
Paying attention and noticing things others don't.
Nov 1, 2020
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Lee Arthur
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Information Arbitrage is How all Businesses Create Success
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