The Ten Year Startup Journey

Innovate or Eat Popcorn?

The Innovation Illusion: Why Your R&D Strategy is Obsolete

9 hrs ago • 

Lee Arthur

October 2025

What it Takes to Finish the Moab 240 Mile Ultra Run

For back-of-pack runners like me.

Oct 18 • 

Lee Arthur

1

August 2025

When Everyone Has Leverage

In 2035, entrepreneurship will not be the exception but the everyday.

Aug 30 • 

Lee Arthur

1

May 2025

Mindset enables your team's performance, here’s how to shape it.

For all new leaders

May 19 • 

Lee Arthur

1

February 2025

What the World Looks Like and What We Are Looking For

AI-Supported Decision Making for Management Teams

Feb 23 • 

Lee Arthur

2

Building AI First Businesses

The Structural Resilience Metaphor for Business

Feb 2 • 

Lee Arthur

November 2024

Packing Well: Essential Thinking Tools and Business Rules for CEOs

How to be a Chief Decision Officer and Chief Communication Officer

Nov 17, 2024 • 

Lee Arthur

2

October 2024

The End of SaaS as We Know It: Embracing Dynamic Ecosystems and Cognitive Context - Sales Team Case Study

We’re moving away from rigid, monolithic SaaS platforms with static interfaces and entering an era of fluid ecosystems

Oct 27, 2024 • 

Lee Arthur

2

June 2024

A Thought Experiment on Product and Company Market Fit

What if a CEO thought about their company as the product, and their industry too?

Jun 23, 2024 • 

Lee Arthur

4

June 2023

Navigating the Digital Frontier: Achieving Company Market Fit in a Hyper-Connected World

For startups and scaling businesses, a vital factor determining success is the concept of 'fit'.

Jun 7, 2023 • 

Lee Arthur

August 2021

Company Market Fit

Digitization of all business has changed competitive strategy.

Aug 31, 2021 • 

Lee Arthur

6

March 2021

The Ten Year Startup Journey Map

A map for how to find a good market and win it. A series of posts. This is the first.

Mar 21, 2021 • 

Lee Arthur

2