The Ten Year Startup Journey

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Product Market Fit vs. Company Market Fit: A Crucial Paradigm Shift for Business Longevity
Co-written with ChatGPT
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Lee Arthur
August 2021
Company Market Fit
Digitization of all business has changed competitive strategy.
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Lee Arthur
June 2021
The Ten Year Start Up Journey | #Act1
Understanding the terrain and picking a spot to make camp.
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Lee Arthur
March 2021
The Ten Year Startup Journey Map
A map for how to find a good market and win it. A series of posts. This is the first.
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Lee Arthur
February 2021
Nested Networks & the Species Most at Risk
How Microsoft Viva Can Disrupt the Online Education Market.
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Lee Arthur
December 2020
What the Future Looks Like in 2021 and Beyond
Ten key innovation themes for the next decade.
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Lee Arthur
Decisions, Decisions
Stick, twist, or bust.
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Lee Arthur
How Fast Should You Grow if You are a B2B Start-Up?
Some clues, no answers.
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Lee Arthur
November 2020
Defining US Markets Bottom Up for B2B Start Ups
Defining and understanding your market in one week.
 • 
Lee Arthur
The Goldilocks Problem of Market Selection & Timing
Not too hot, or very stagnant, where the buyer's habits can be shifted and 100 other tiny details.
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Lee Arthur
Getting Noticed & Sustaining Momentum on Market Entry
Creating the right network is a crucial part of your go-to-market plan.
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Lee Arthur
Information Arbitrage is How all Businesses Create Success
Paying attention and noticing things others don't.
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Lee Arthur
© 2023 Lee Arthur
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